This book series, An Incomplete Set, challenges the hypocritical patriarchal and heteronormative expectations our society has for men and women ranging from careers and hobbies to even love lives. The dominant design element in this series of covers is self portrait photography. The photographs depict activities that women are traditionally discouraged from doing, like going for a night out, sharing their opinions, or being romantically and sexually attracted to other women. The photographs and other design elements used include symbolic representations of expectations for women in various arenas, and the cover’s typography responds to and interacts with the imagery to draw attention to specific elements within the design. The inspiration for this series of books and the choice of self-portrait comes from my own life, focusing on aspects of my own life that I enjoy and want to pursue that often put me at odds with our society’s historical and even contemporary standards.
About the Artist
Genevieve Ryder is a senior student graduating this May with a BFA in Graphic Design as well as two minors in Art History and Fine Art. Her more serious pieces usually focus around social issues personal to her, while still catering to her preferred style of combining fine art mediums with graphic design as much as possible. She has had her artwork featured in the 2018, 2019, 2020, and 2021 Annual Juried Student Exhibition, and was awarded 2nd place in the Graphic Design category during the 2018 show as a freshman. Genevieve held the position of graphic design intern at CenTrak during the summer of 2020, and she currently works as the graphic design intern for the graphics team at York Wallcoverings and will continue to do so for the duration of the semester.